What Does GDPR Mean for Marketing?

What Does GDPR Mean for Marketing?

GDPR and Marketing: Why it Matters

Has your organization considered the GDPR implications for marketing? Because of the misconception that GDPR is solely for lawyers and information security teams, many organizations don’t realize how their marketing activities impact their GDPR compliance efforts. GDPR is more than a data privacy law. Instead, GDPR is a mandate that affects how organizations market, collect, use, and store consumers’ personal data, so GDPR compliance and awareness are just as important for the marketing departments as they are for IT departments.

However, because it’s been more than a year since the GDPR enforcement deadline, some might be wondering: why should we still care about GDPR implications for marketing? If organizations  started their GDPR compliance efforts more than a year ago, wouldn’t they have already considered how GDPR impacts marketing? While this line of thinking is common, here’s what organizations need to realize: whether or not your core services relate to marketing, you must understand the GDPR implications for marketing at your organization. Why? Because in the year since GDPR became enforceable, most data subject complaints relate to marketing. This means that if marketing is necessary to your organization and you market to data subjects, you must know the GDPR implications for your organization.

In this webinar, our Director of Regulatory Compliance, Mark Hinely, will discuss how to identify if GDPR applies to your marketing activities, the benefits of following privacy best practices, and what exactly those privacy best practices are that your marketing team should be following. By the end of the webinar, you’ll learn about these four key takeaways:

  1. Marketers need to identify a legal basis for their marketing activities.
  2. Marketers must review their privacy policies and ensure that they articulate what third parties are used during marketing activities, what personal information is used for marketing activities, and the legal basis for marketing activities.
  3. Marketers need to understand data subject rights, especially data subjects’ absolute right to object to direct marketing.
  4. Marketers must monitor member state publications to stay up to date on updates and enforcement actions.

Ready to watch the full webinar? Want to learn more about how your organization’s marketing activities can be GDPR-compliant? Contact us today.

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